Immersive Experiences & Direct-to-Brand Creative Solutions

DNEG IXP (Immersive Experiences) delivers super-premium content in service of brands, businesses and game publishers looking to craft breakthrough creative ideas across gaming, concerts and other live events, theme parks, retail, product launches, location-based experiences and more.

We help bring audiences and brands together…

DNEG IXP combines DNEG’s unmatched Award-winning creative offering with a unique combination of market science, audience insight, technological acumen and production excellence. Through DNEG IXP, brands can work directly with the entertainment industry’s most talented thinkers and makers to develop, craft, and deliver high-quality immersive experiences that resonate with and engage their key audiences.

Through next-gen technologies and award-winning artistry

It’s never been more challenging for businesses to win and hold the attention of their customers. An ever-fragmenting media landscape makes it harder than ever for brands to reach their audiences in meaningful ways.

Businesses need a partner that is literate in breakthrough creative ideas, the technological tools to craft them, and the production nous to get them from concept to reality. A single, trusted partner that can help a brand decide what to make and how to make it.

That is where DNEG IXP comes in.

An exciting slate of projects for 2024

DNEG IXP’s work is already underway with several projects currently in production for world-leading brands, with an initial focus on the worlds of gaming, virtual concerts, and theme park ride experiences. Scroll down to check out DNEG’s immersive work over the years.

Meet the team

Josh Mandel, Managing Director, DNEG IXP.
Josh brings more than 20 years of experience in the media and entertainment industry, having held numerous senior leadership roles, including CEO, President, CSO and Head of Marketing, at leading companies such as The Mill, R/GA and Wieden+Kennedy. Over the course of his career, Josh has notably collaborated with culture-rich brands like Nike, Adidas, Samsung, EA, Google, Beats by Dre, Apple and Activision.


Find out more

Get in touch with the team to find out more about DNEG IXP.




Los Angeles