Bringing audiences and brands together through next-gen technologies and award-winning artistry
We are thrilled to announce the launch of DNEG IXP (Immersive Experiences), a new division focused on creating and delivering super-premium content in service of brands, businesses and game publishers that are looking to craft breakthrough creative ideas across gaming, concerts and other live events, theme parks, retail, product launches, location-based experiences and more.
Leading the new division is Josh Mandel, Managing Director, DNEG IXP. Josh brings more than 20 years of experience in the media and entertainment industry having held numerous senior leadership roles including CEO, President, CSO and Head of Marketing, at leading companies such as The Mill, R/GA and Wieden+Kennedy. Over the course of his career, Josh has notably collaborated with culture-rich brands like Nike, Adidas, Samsung, EA, Google, Beats by Dre, Apple and Activision.
Under Josh’s leadership, DNEG IXP will draw on DNEG’s unmatched, award-winning creative offering as well as a unique combination of market science, audience insight, technological acumen and production excellence to help businesses fully realise and maximise the ways in which they connect with their key audiences, whether on-stage, in-game, at live or location-based experiences, or more.
DNEG IXP Managing Director Josh Mandel said:
“No-one knows the ambitions, desires and needs of a brand’s key audiences better than the brand itself. Through DNEG IXP, brands can work directly with the entertainment industry’s most talented thinkers and makers to create immersive experiences across a range of media that resonate with and feed the passions of their most important audiences. I’m incredibly excited to be onboard and I can’t wait to start creating game-changing immersive experiences with some of the most talented and experienced creative, technology, and production teams in the business here at DNEG.”
DNEG CEO, Namit Malhotra said:
“At DNEG, our overarching mission is to provide our partners with creative liberation through a potent combination of cutting-edge digital tools, artistic collaboration, and financial acumen. Josh has a wealth of experience working with some of the world’s biggest brands, building approaches around the vision of clients to support how they want to tell the story or shape the brand experience. DNEG IXP, under Josh’s leadership, brings to the fore yet another way in which DNEG is transforming the future of storytelling. As we add this new string to our bow alongside our VFX and animation capabilities, the possibilities that lie ahead are limitless.”
Work for the new division is already underway, with several projects currently in production for world-leading brands with an initial focus on the worlds of gaming, virtual concerts, and theme park ride experiences.
Click here to find out more about DNEG IXP or here to contact the team directly.
Read More in Adweek.