Still G.I.N By Dre and Snoop

The Metaphysic team worked with Dr. Dre and Snoop Dogg to blur the lines between eras in this groundbreaking campaign for Still G.I.N By Dre and Snoop.

Uniting Dre and Snoop with legends Frank Sinatra and Sammy Davis, Jr. through cutting-edge technology marked another milestone moment for the hip-hop icons’ premium spirit venture. To bring this vision to life, the brand collaborated with its creative agency, Rosewood Creative, acclaimed director Dave Meyers (Taylor Swift, Kendrick Lamar), and Metaphysic. The result is a “what if?” meeting that cinematically bridges past, present, and future generations of superstars. The team worked in close partnership with the Sinatra and Davis estates to ensure a faithful representation that honors how Frank and Sammy would have carried themselves.
 
Tina Sinatra, 76, said, “To see Dr. Dre and Snoop Dogg alongside my dad and Sammy Davis Jr. in such a revolutionary way is both thrilling and surreal. It’s a celebration of timeless artistry, breaking barriers, and the enduring legacy of collaboration across generations.”
