ReDefine MD Rohan Desai to take on expanded role with DNEG

Role provides further support for clients across DNEG and ReDefine VFX

Welcoming Rohan Desai in his new, expanded role!

We are pleased to announce that ReDefine managing director Rohan Desai is taking on a new, expanded role as MD, ReDefine and DNEG VFX (Canada).

DNEG launched ReDefine in 2019 as a separate VFX and animation company with its own supervisors, artists and production teams, designed to complement the work of our global DNEG teams and to explore new ways of working with partners, storytellers and content makers across the globe.

ReDefine has grown quickly under Rohan’s leadership, and its accomplished global team now works across 14 global studios, on projects for clients such as Netflix, Paramount, Apple TV, and Disney, amongst many others.

In taking on these additional client-facing responsibilities for DNEG, Rohan will further enhance and support our clients’ experience of working with us across Canada, as a regional point of contact for senior clients and as commercial support for new and growing DNEG shows in Canada. He will also help studio clients to navigate our DNEG and ReDefine VFX capabilities.

Speaking of his new role, Rohan said:
“Building ReDefine into the company it is today has been one of the biggest highlights of my 23-year career with the group. DNEG provided the blueprint for ReDefine, and I already feel very at home with DNEG’s principles of creative excellence, innovation, and providing the best experience for both clients and employees. I’m looking forward to further strengthening our client relationships across both DNEG and ReDefine, with a focus on the long-term needs and ambitions of our group.”
DNEG COO Daniel Jurow said:
“I have been so impressed with Rohan’s client-centric and collaborative spirit; I am sure he will create tremendous value for both ReDefine and DNEG.”

To find out more about ReDefine and the work it is doing, click here.




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